Don’t Drop the Ball On Your Black Friday Campaign.

The busiest shopping weekend for businesses is also the most competitive. Is your eCommerce store prepared for the Black Friday/Cyber Monday rush?

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Access Our Value-Packed Ecommerce Marketing Guide to Learn:

The current state of the ecommerce industry
Inventory preparation tips
The psychology behind Black Friday campaigns
Website optimization strategies
Why it's crucial to start Black Friday campaigns early
Mobile commerce tips
A calendar for Black Friday campaigns (that you can copy!)
Why investing in paid advertising is non-negotiable for Black Friday campaigns
What online shoppers expect for Black Friday and Cyber Monday
The best channels for Black Friday campaigns

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Your Black Friday Campaign CAN’T Wait Until Tomorrow.

You can't just start running ads a week before Black Friday and expect to see results. You need to plan your campaign well in advance, map out your goals, and create ad copy and visuals that will truly stand out.

Begin Planning For Black Friday Today!

Get Started With Our Free Guide

Consumers start their holiday shopping earlier and earlier every year. In a 2021 study, 83% of shoppers surveyed said they would begin their holiday shopping before Thanksgiving.

5 Reasons to Start Advertising Early

Many businesses make the mistake of thinking they can wait until closer to Black Friday to start advertising. However, this is a misconception.

Earlier is better when it comes to Black Friday, and here's why:

01.

You’ll Be Able to Reach More People.

A longer campaign timeline = more opportunities to reach your target customers. People are already starting to think about their holiday shopping, and if you wait too long to start running ads, you'll miss out on reaching them.

02.

You’ll Have More Time to Test and Optimize Your Ads.

Black Friday is a highly competitive time, so you'll need to make sure your ads can stand out from the sea of holiday promotions. If you start running ads early, you'll have more time to test different versions and see what works best. You can then optimize your ads for maximum results.

03.

You’ll Be Able to Plan and Execute a Comprehensive Campaign.

A well-rounded Black Friday marketing campaign will include multiple elements. (Ex. Email campaigns, social media retargeting, abandoned cart sequences... the list goes on.) If you start early, you'll have enough time to develop a comprehensive strategy that will reach your target audience across multiple channels.

04.

You’ll Stand Out From the Competition.

Distinguishing your business from the competition is essential during the holiday season. The Black Friday/Cyber Monday rush gives consumers more choices than ever before, and it's easy for them to become desensitized to ads when they're bombarded with them on a daily basis.

If you start advertising early, you'll be able to break through the noise and reach your target customers before they become overwhelmed.

05.

You’ll Save Big $$$ On Your Campaigns.

Last-minute ads are expensive. (Don't learn this the hard way!) The competition thickens every single day as Black Friday approaches. By starting early, you'll have more time to plan your budget and map out a cost-effective ad strategy.

Learn How to Get Started

Are All Your Black Friday Bases Covered?

Let’s see if your Black Friday/Cyber Monday plan is up to speed.
Ask yourself:

Don’t Drop the Ball On Your Black Friday Campaign.

The busiest shopping weekend for businesses is also the most competitive. Is your eCommerce store prepared for the Black Friday/Cyber Monday rush?

Access Our Value-Packed Ecommerce Marketing Guide to Learn:

Your Black Friday Campaign CAN’T Wait Until Tomorrow.

You can't just start running ads a week before Black Friday and expect to see results. You need to plan your campaign well in advance, map out your goals, and create ad copy and visuals that will truly stand out.

Begin Planning For Black Friday Today!

Consumers start their holiday shopping earlier and earlier every year. In a 2021 study, 83% of shoppers surveyed said they would begin their holiday shopping before Thanksgiving.

5 Reasons to Start Advertising Early

Many businesses make the mistake of thinking they can wait until closer to Black Friday to start advertising. However, this is a misconception.

Earlier is better when it comes to Black Friday, and here's why:

01.

You’ll Be Able to Reach More People.

02.

You’ll Have More Time to Test and Optimize Your Ads.

03.

You’ll Be Able to Plan and Execute a Comprehensive Campaign.

04.

You’ll Stand Out From the Competition.

05.

You’ll Save Big $$$ On Your Campaigns.

Are All Your Black Friday Bases Covered?

Do I have an integrated marketing plan that maximizes reach across multiple channels?

Have I identified the best marketing channels to use for my Black Friday campaign?

Do I have a plan to track and measure results so I can optimize my efforts?

Do I have attractive offers and clear calls to action that will motivate customers to actually take action?

Am I up to speed on the latest marketing, technology, & ecommerce trends so I can deliver the experience my customers expect?

Have I identified all my fast and slow-moving items?

Do I have the necessary inventory to meet customer demand?

Do my inventory levels align with the promotions I'm going to run?

Do I have the staff in place to handle an increase in business?

Is my site fast and easy to navigate?

Is my site optimized for mobile and tablet devices?

Am I prepared for an influx of online traffic and orders?

Do I have a plan to deal with any customer service issues that may arise?

Do I have all the necessary marketing materials ready to go?

If you answered "NO" to any of the questions above, it means you need to download our guide so you can hit a home run this Black Friday.

Get our BFCM guide so you can be ready for this Black Friday

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