A longer campaign timeline = more opportunities to reach your target customers. People are already starting to think about their holiday shopping, and if you wait too long to start running ads, you'll miss out on reaching them.
Black Friday is a highly competitive time, so you'll need to make sure your ads can stand out from the sea of holiday promotions. If you start running ads early, you'll have more time to test different versions and see what works best. You can then optimize your ads for maximum results.
A well-rounded Black Friday marketing campaign will include multiple elements. (Ex. Email campaigns, social media retargeting, abandoned cart sequences... the list goes on.) If you start early, you'll have enough time to develop a comprehensive strategy that will reach your target audience across multiple channels.
Distinguishing your business from the competition is essential during the holiday season. The Black Friday/Cyber Monday rush gives consumers more choices than ever before, and it's easy for them to become desensitized to ads when they're bombarded with them on a daily basis.
If you start advertising early, you'll be able to break through the noise and reach your target customers before they become overwhelmed.
Last-minute ads are expensive. (Don't learn this the hard way!) The competition thickens every single day as Black Friday approaches. By starting early, you'll have more time to plan your budget and map out a cost-effective ad strategy.
Let’s see if your Black Friday/Cyber Monday plan is up to speed.